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重磅官宣！玥玛安防X天猫优品携手共创存量中的新增量！ 发布日期：2023-05-17 15:22:06浏览量：1283
面对国门的重开以及逐渐步入存量时代的催生底下，传统零售增长逻辑开始失效，消费市场逐渐呈现疲软，获客成本节节攀升，线上红利增量开始出现瓶颈。 下沉市场的重塑之路 明者因时而变，因时造势。 自2023年启篇以来，天猫在下沉市场聚焦用户的生活场景开启品牌、产品、服务及体验的进阶之路。率先以“品牌新矩阵、场景新布局、体验新升级、零售新模式”四大策略，打开下沉市场的赋能思路。 对于步入“数字化、流量化与智造化”高阶发展的玥玛而言，下沉市场的发展无疑是“存量市场中的新增量点”。 线下经济终将要寻求与5G互联共存、共赢的节点，这也是玥玛携手天猫优品重塑下沉市场的初衷。   相辅相成下的探索突破 伴随玥玛安防在河南、山东、浙江的“高成长·筑未来|天猫优品宝藏品牌暨高端厨热峰会”逐一亮相，玥玛借势天猫优品平台实现优质资源嫁接，激活下沉市场活力的新战略初具雏形。 对于目前规模已突破数十亿的智能安防产业，玥玛安防的惊艳登场即使在350+品牌阵列中也相当吸睛，在活动现场频频引来大批参会观众围观讨论。 此次玥玛与天猫优品的通力协作，以天猫优品线下零售门店重新构建升级的“场”作为切入口，在互联互通的“仓储体系”配合下，将商品提前下沉至“离消费者最近”的区域，打造“人、货、场”的组合引擎，大幅度提升物流速度，降低配货成本，为实体门店带来服务与流量的增值。   如今，河南、山东、浙江的强势启动仅仅只是玥玛“天猫优品”计划的起点，在大有可为的下沉市场经济生态下，玥玛将高效承接消费需求，为门店实体带来一场划时代的“数实革命”！
活动预告 天猫优品高端家电博览会 5月30日，“天猫优品高端家电博览会”将在中国·重庆隆重举行！玥玛安防在C8展位期待您的到来！  HAE分会场 粤海、广西、江西、大西北、安徽、河南、山东等地陆续召开分会，在全国各地一起造浪领潮！
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